Free resources

The frameworks behind 25,000 ads.

These are the tools we run on. Use them. Then let's talk.

Free frameworks

Take what works.

Framework

42 Emotional Triggers

Mapped against 5 awareness stages. Every trigger tested across 25,000 ads. Know exactly which angle to pull at each stage of the funnel.

  • 42 triggers by awareness stage
  • Tested across 25 ad formats
  • DTC-specific
Get the framework

Or DM on LinkedIn: TRIGGERS

Methodology

7-Phase System

How 7 phases turn a single client brief into 48–96 tested ads per month. The same loop that runs for every Subyect client.

  • Deep research through delivery
  • Closes the feedback loop
  • Replicable across any DTC brand
Get the breakdown

Or DM on LinkedIn: SYSTEM

Checklist

Static Ads Audit

Grade your current Meta static ads in 10 minutes. Covers format diversity, emotional angle spread, awareness stage balance.

  • 3 scoring dimensions
  • Identifies your biggest gap
  • Works for any DTC brand
Get the checklist

Or DM on LinkedIn: AUDIT

Coming soon

More frameworks coming.

New tools every few weeks. Follow Jens on LinkedIn to get them first.

Why free

Why give this away?

These frameworks make you better at ads. If they're working, you'll want the full system. That's the logic.

Ready to start

Want us to run the system for you?

30 minutes. We pull your Meta data live and find your three biggest creative gaps.